Nepal - FreshKTM (https://freshktm.com):  FreshKTM is an innovative agritech start-up in Nepal, established in 2020 , that responds to a growing consumer's demand for fresh farm produce while at the same time supporting producers by providing services that improve their planning, productivity and finances. Through its partnership with Food Enterprise Solutions under the USAID-funded Feed the Future Business Drivers for Food Safety project, FreshKTM has further enhanced its food safety practices, significantly boosting consumer trust. This collaboration not only supports sustainable farming but also empowers farmers by providing them with a fair, transparent supply chain.

FreshKTM, is a vertically integrated company founded by a group of forward-thinking entrepreneurs, has rapidly established itself as a key player in Nepal's fresh produce market. The company addresses inefficiencies in the traditional agricultural supply chain by delivering fresh, high-quality produce directly to consumers, minimizing waste and ensuring freshness. Central to FreshKTM's success is its unwavering commitment to food safety and quality. Supporting over 5,000 farmers, FreshKTM equips them with modern technologies and expert guidance to produce residue-free crops that undergo rigorous safety testing. Their efficient cold chain management system, that includes cold trucks and cold storage facilities, preserves the quality of produce from farm to table, ensuring that consumers receive the freshest and safest products possible. 

FreshKTM’s reach extends across Nepal, serving a broad customer base supported by more than 800 active vendors. The company also operates five retail outlets in the Kathmandu Valley, ensuring fresh produce is readily available to households. By collaborating with FES’ BD4FS project, FreshKTM has further enhanced its food safety practices, significantly boosting consumer trust. This collaboration not only supports sustainable farming but also empowers farmers by providing them with a fair, transparent supply chain. 

As an innovative leader in the agricultural sector, FreshKTM is at the forefront of promoting a culture of food safety in Nepal. By setting high standards and adopting advanced practices, FreshKTM leads by example, encouraging other companies and stakeholders in the industry to prioritize food safety. This leadership role is critical in transforming Nepal’s agricultural landscape, fostering a healthier, more sustainable future for both producers and consumers. FreshKTM’s efforts are not just about business success; they are about shaping a safer, more reliable food system for all of Nepal. 

To learn more about FES’ services, please visit our website:

https://www.foodsolutions.global

To learn more about FreshKTM, please visit: 

https://freshktm.com/ 

To read access original Agri links article, please visit 

(https://agrilinks.org/post/why-business-drivers-food-safety-key-feed-futures-global-food-security-strategy).